Feit electric

Collaborated across departments, including engineering, sales, packaging, and marketing, to ensure brand consistency across all touch points. Developed and maintained a comprehensive visual identity system, encompassing imagery, iconography, and design standards for digital platforms.

Delivered design solutions for both print and digital.

My role: App, Web landing pages, Print, Digital, In store display, Social, Creative direction and 3D design

Creative Director: Rachel Wilson
Marketing Director: Dana Knight
Brand Designer: Vanesa Ramos
Copywriter: Holly
Social Media Manager: Alicia
Video editor: Zach
We saw an increase in follower growth
April 2024: 4,000 followers January 2025: 15,000 Followers
275% increase in follower growth
Developed concepts and ideas to gain followers and get the Feit brand name out there.

My role was to come up with stories that will perform and resonate on social media audience. I also contributed to shooting with the marketing team.


1. Halloween shoot to promote color changing bulbs.

2. Wanted to gain some brand recongnition and created a video that correctly pronounced the Feit name.

3. We had a led strip that could reflect that light that is on TV. I thought this would be perfect for halloween. So we shot this in the office setting it up and showing what the light strip could do.

 
@feitelectric 🎶🐈‍⬛🧹🕯️I put a spell on you... to change your home's ambiance! ✨ Set our smart color-changing bulbs to a solid strobe effect and add an ambient spooky red hue for a witchy vibe. #Walmart #FeitElectric #InnovationForEveryday #WitchyVibes #HalloweenDecor #SmartHome ♬ Ghosts in the Walls - Cooper Nord Hyde

LIFX

I worked with LIFX a sub brand of Feit to create 3D assets to be used on retailers website. I used cinema 4D and adobe dimensions and photoshop to bring these to life.